Make

Method: compiled from 4 official vendor sources reviewed on October 2026 for Make (plan data as of October 2026). SRG did not hands-on test this tool.

What is Make?

Make is an automation platform that runs workflows called scenarios. Its pricing page meters plan allowances in credits per month: up to 1,000 on Free, and a baseline of 10,000 on all paid plans.

Standard non-AI operations consume 1 credit each, per the same pricing page. Scenarios on the Free plan are limited to 2 active at a time with a 15-minute minimum interval.

🚀 Core Features, Connectors & Documented System Quotas

• Free-plan scheduling: The Free plan sets a 15-minute minimum scheduling interval and 2 active scenarios, per the Make pricing page.
• Paid-plan scheduling: Core, Pro, and Teams plans list a 1-minute minimum scheduling interval.
• Execution window: The Free plan lists a 5-minute maximum execution time. Core, Pro, and Teams list 40 minutes.
• Rate-limit handling: Per Make’s rate limit error documentation, a rate limit error pauses the next run for 20 minutes when incomplete executions are disabled.

⚖️ Documented Pros & Cons

💰 Pricing & Plan Breakdown

Make pricing figures below reflect the plan prices and allowances published on the Make pricing page. Enterprise pricing is not covered by the sources compiled for this dossier.

Plan Tier	Annual Billing (Monthly Eq.)	Month-to-Month Billing	Documented Allowance & Limits	Documented Workflow Scope
Free	$0	$0	1,000 credits/month; 5-minute execution limit	2 active scenarios; 15-minute minimum interval
Core	From $9.00 /mo	From $10.59 /mo	From 10,000 credits/month; 40-minute execution limit	1-minute minimum interval
Pro	From $16.00 /mo	From $18.82 /mo	From 10,000 credits/month; 40-minute execution limit	1-minute minimum interval
Teams	From $29.00 /mo	From $34.12 /mo	From 10,000 credits/month; 40-minute execution limit	1-minute minimum interval

Documented Plan Thresholds & Value-Add Analysis

Plan Allowance Reference (Documented Thresholds)

Plan / Edition	Documented Usage Ceiling	Metering Unit	Minimum Interval	Maximum Execution Time
Free	1,000 credits/month	Credits	15 minutes	5 minutes
Core	From 10,000 credits/month	Credits	1 minute	40 minutes
Pro	From 10,000 credits/month	Credits	1 minute	40 minutes
Teams	From 10,000 credits/month	Credits	1 minute	40 minutes

Analysis 1: The Free-Plan Ceiling

The Make Free plan is exceeded if a stack needs more than 2 active scenarios or a polling frequency faster than 15 minutes (derived by SRG from the Free plan limits above). A run longer than the 5-minute Free execution limit also exceeds the plan.

Core, Pro, and Teams list a 1-minute minimum interval and a 40-minute execution limit.

Analysis 2: Annual Commitment

• Core (10,000 credits): Annual billing at $9.00/month produces an annual commitment of $108.00 (calculated by SRG: $9.00 × 12). The monthly-billing rate is $10.59/month.
• Pro (10,000 credits): Annual billing at $16.00/month produces an annual commitment of $192.00 (calculated by SRG: $16.00 × 12). The monthly-billing rate is $18.82/month.
• Teams (10,000 credits): Annual billing at $29.00/month produces an annual commitment of $348.00 (calculated by SRG: $29.00 × 12). The monthly-billing rate is $34.12/month.

⚔️ Make vs Direct Alternatives

The comparison below uses Zapier as the direct alternative, with Zapier figures taken from the Zapier pricing page.

Comparison Dimension	Make	Zapier
Metering Unit	Credits per month	Tasks per month
Free Tier Allowance	1,000 credits/month; 2 active scenarios	100 tasks/month; two-step Zaps only
Entry Paid Tier (Annual Billing)	Core: $9.00 /mo for 10,000 credits	Professional: $19.99 /mo for 750 tasks
Entry Paid Tier (Monthly Billing)	Core: $10.59 /mo	Professional: $29.99 /mo

Credits and tasks are different metering units, and the sources do not document them as equivalent.

Cluster Guides

The following SRG guides cover Make and Zapier workflow mechanics:

• Zapier vs Make: Workflow Logic, Routing & Execution Mechanics
• How to Use Zapier: Multi-Step Logic, Paths & Webhook Configuration Guide

🏆 Objective Fit Summary

Documented Architectural Fit

• Scheduled scenarios needing a 1-minute minimum interval align with Core, Pro, and Teams.
• Runs needing execution windows up to 40 minutes align with Core, Pro, and Teams.
• Credit allowances starting at 10,000 per month align with plans listed from $9.00/month billed annually (Core).

Documented Operational Mismatch

• Stacks needing more than 2 active scenarios, an interval faster than 15 minutes, or runs longer than 5 minutes exceed the Free plan limits.
• Scheduled scenarios with incomplete executions disabled pause the next run for 20 minutes after a rate limit error.

Sources & Method

Source	Endpoint URL	Source Type	Accessed	Documented Scope
Zapier Pricing	https://zapier.com/pricing	Official Vendor Pricing Page	October 2026	Zapier Free and Professional allowances and prices
Make Pricing	https://www.make.com/en/pricing	Official Vendor Pricing Page	October 2026	Make Free, Core, Pro, and Teams plans, credit allocations, intervals, execution times
Make Webhooks	https://help.make.com/webhooks	Official Technical Help Center	October 2026	Webhook execution, scheduling, and queue documentation
Make Rate Limit Errors	https://help.make.com/fix-rate-limit-errors	Official Technical Help Center	October 2026	Rate limit error handling, 20-minute pause rule

What Was Not Tested

SRG did not execute live stress tests against Make scenario execution limits or rate-limit pause behavior. All figures, credit models, and error behaviors reflect vendor-published documentation as of October 2026.